This privacy policy explains how The EDGE Agency ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website theedgeagency.online or engage with our digital marketing services. Please read it carefully.

Information We Collect

We collect information you provide directly to us, such as when you fill out a contact form, request a consultation via Calendly, or become a client. This includes your name, company name, email address, phone number, and any project details you share. We also automatically collect certain technical data when you visit our website. This includes your IP address, browser type, device information, pages you view, links you click, and your general location. We use cookies and similar tracking technologies for this purpose, facilitated by tools like Google Analytics 4 (GA4). We may also receive information about you from third-party advertising platforms like Meta (Facebook), LinkedIn, TikTok, and Google Ads when you interact with our ads or content on those platforms.

How We Use Your Information

We use the collected information to:

• Provide, operate, and improve our website and services.

• Communicate with you, respond to your inquiries, and send you requested information.

• Manage our client relationships, including contracts, billing, and service delivery.

• Send you marketing and promotional communications via Mailchimp, where you have consented. You can opt-out at any time.

• Analyze website usage and trends via GA4 to understand how visitors use our site.

• Run and optimize our own advertising campaigns, including retargeting ads using the Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and Google Ads Tag.

• Protect against fraud and ensure the security of our website and business.

Sharing of Your Information

We do not sell your personal information. We may share it in these limited circumstances:

• With trusted service providers who help us operate our business, such as Mailchimp (email), Calendly (scheduling), Google Workspace (forms and communication), Monday.com, Asana, Trello (project management), and Zoom (calls). These partners are contractually obligated to keep your information confidential.

• If required by law, such as to comply with a subpoena or similar legal process.

• To protect our rights, investigate fraud, or ensure the safety of our users.

• In connection with a business transfer, like a merger or acquisition.

• With your explicit consent for a specific purpose.

• As a Data Processor: In providing digital marketing services, we may process personal data of our clients' customers (e.g., managing ad audiences, analyzing campaign data). In this role, we act strictly on our client's instructions as the Data Controller and in accordance with our service agreements.

Cookies and Tracking Technologies

Our website uses cookies—small data files stored on your device. We use them for essential site functions, to analyze traffic via Google Analytics 4, and for advertising purposes using the Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and Google Ads Tag. You can control cookie settings through your browser. Disabling cookies may affect your experience on our site.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

• Access: Request a copy of the personal data we hold about you.

• Correction: Ask us to correct inaccurate or incomplete data.

• Deletion: Request we delete your personal data, subject to certain legal exceptions.

• Opt-Out: Object to the processing of your data for direct marketing.

• Data Portability: Request a transfer of your data to another service.

• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us using the information at the bottom of this policy. We will respond in accordance with applicable law. If you are in the European Union (EU), European Economic Area (EEA), or United Kingdom (UK), you have the right to lodge a complaint with your local data protection authority.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. For prospective client inquiries and marketing contacts, we retain data for 24 months after the last meaningful contact. For client data, we retain information for the duration of our contract and for a period thereafter as required by law (e.g., for tax, accounting, or contractual obligations). When we no longer need the information, we will securely delete or anonymize it.

International Data Transfers

We are based in Canada. Your information may be transferred to and processed in countries other than your own, including the United States, where data protection laws may differ. When we transfer personal data from the EU, UK, or other regions with strict transfer laws, we rely on approved safeguards such as the European Commission's Standard Contractual Clauses or the UK's International Data Transfer Agreement. We take appropriate measures to ensure your data remains protected in accordance with this policy.

Third-Party Links

Our website may contain links to other sites, such as social media platforms or industry resources. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies.

Security of Your Information

We implement commercially reasonable technical and organizational security measures designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such data, we will take steps to delete it.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Effective Date." We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, or to exercise your privacy rights, please contact us at:

The EDGE Agency
Email: Contact@theedgeagency.online